Boulevard Hospitality Group (BHG), a hospitality management company specializing in the development of culturally-significant destinations in the United States, is preserving history while introducing modern dining, entertainment, and hospitality experiences. Under the leadership of CEO Freddy Braidi, the company has a portfolio of architectural marvels and guest-centered operations. With projects in Los Angeles, Orange County, and Miami, BHG is a leader in experiential hospitality across the country.
The recent debut of Yamashiro Miami is BHG’s largest project to date and the company’s first expansion outside of California. Located atop the Gale Miami Hotel & Residences, the 9,000-square-foot venue features the character and ambiance of its West Coast predecessor in a new East Coast location. The opening is a significant step in BHG’s long-term goal of bringing cultural hospitality concepts to major U.S. markets. For instance, the original Yamashiro Hollywood in Los Angeles is the foundation of BHG’s portfolio, known for its Japanese-inspired architecture, hillside views, and gathering spaces for cultural figures throughout the past century. The property is an officially designated Historic Resource in Los Angeles and has hosted filmmakers, musicians, and even Hollywood icons like Marilyn Monroe and Howard Hughes. Under BHG, the venue has been maintained and revitalized, offering modern dining while preserving elements of its architecture and culture. Today, its culinary program is led by Executive Chef Jae Hee Lee, who emphasizes seasonality, technique, and respect for the property’s history.
BHG owns and/or operates an additional number of venues specializing in entertainment, dining, and hotel food and beverage operations. This includes the historic TCL Chinese Theatre, along with concepts such as Osa Rooftop, Durango Cocina, Royal Hawaiian, Rokusho LA, Udatsu Sushi LA, Cork & Batter Road House, Ilya Restaurant, and other properties in development across Southern California and Florida. Although diverse in design and cuisine, each venue aligns with the company’s values of attention to detail, cultural preservation, and exceptional guest experiences. By taking inspiration from the history and architecture of its properties, the BHG team prioritizes authenticity across its venues. This concept is influenced by CEO Freddy Braidi’s early career in the film industry, which inspired him to create hospitality concepts with cinematic scope. Under his leadership, BHG is one of the most influential creative forces in hospitality, known for its historic preservation and forward-thinking ideas.
The company’s expansion to Florida with Yamashiro Miami introduces the region to a cultural experience backed by a century of history from the West Coast. More specifically, the design features elements of its Hollywood predecessor while incorporating Miami’s own unique character. The restaurant’s setting at the Gale Miami Hotel & Residences provides views of the city skyline and the surrounding neighborhood, making it a destination for both local residents and visitors.
BHG’s newest opening, Ilya Restaurant in San Clemente, was launched in December 2025. The Mediterranean restaurant is a coastal dining experience inspired by the traditions and culinary landscapes of the region. Led by Chef Charbel Hayek, Ilya emphasizes freshness, seasonality, and an inviting atmosphere consistent with BHG’s hospitality standards. Located at 1502 S El Camino Real, Ilya’s menu is designed around vibrant seafood, wood-fired dishes, and house-made accompaniments. Its mezze selection has already become a guest favorite for its focus on quality and presentation, and entrées such as lobster spaghetti with tomato and basil and an Australian rack of lamb paired with Moroccan-spiced yogurt and lamb jus are fan favorites. The menu also features a range of pastas, raw dishes, vegetarian options, and coastal specialties, providing diners with a taste of Mediterranean cuisine in all of its forms.
The success of venues such as Yamashiro Hollywood and Yamashiro Miami demonstrates BHG’s ability to adapt historic destinations for modern audiences. By combining modern programming with architectural preservation, BHG contributes to the cultural landscape of the cities in which it operates. This attracts a diverse audience, including community members, travelers, and industry professionals, all wanting unique hospitality experiences.
In the coming years, Boulevard Hospitality Group plans to expand its portfolio through carefully-selected markets and partnerships. The company is set on its guiding principles, ensuring that each new venture features the same dedication to culture, design, and best-in-class service. And as the hospitality industry continues to evolve, BHG’s strategy places the company as a leader in destination-driven experiences. With several new openings in the works, the company is creating environments where culture, architecture, and hospitality form enduring destinations.
For more information, visit https://boulevardhg.com/.