Dunkin’ is sprinkling a little Oz-inspired magic into its menu this fall. To celebrate the “epic conclusion” of Universal Pictures’ Wicked franchise, the coffee and baked goods chain is launching a special collaboration that blends the vibrant world of Glinda and Elphaba with Dunkin’s signature flavors and fan-favorite treats. The Dunkin’ x Wicked collection, which includes themed beverages, snacks and exclusive merchandise, will be available nationwide beginning Wednesday, Nov. 5.
The collaboration was introduced with playful flair by Cynthia Erivo and Jonathan Bailey, who star as Elphaba and Prince Fiyero in the Wicked films. In a promotional scene filmed between takes on the set of Wicked: For Good, the two jokingly explain to a fictional executive that while everyone knows people love Wicked and people love Dunkin’, what the world may not realize is that “Oz runs on Dunkin’.” Their banter sets the tone for a partnership aimed at extending the film’s magic into everyday routines. “As Wicked: For Good brings its story to an electrifying finale, Dunkin’ is giving fans a way to celebrate their favorite moments long after the credits roll,” the company said in a statement. “With a drink in hand and a smile that says everyone, everywhere even Oz runs on Dunkin’.”
At the heart of the collaboration is a limited-time menu inspired by the contrasting aesthetics of the franchise’s beloved leading witches. The Wicked Green Matcha puts a twist on Dunkin’s classic Iced Matcha Latte, adding brown sugar and toasted almond flavors for a richer, creamier taste, while the Wicked Pink Refresher offers a bright and sparkling blend of strawberry, dragonfruit and blueberry for those who prefer Glinda’s gleaming sweetness. Even Dunkin’s iconic Munchkins are getting a magical makeover, as the old-fashioned glazed donut holes are transformed with pink and green icing inspired by the duo’s iconic colors.
Alongside the themed menu, Dunkin’ is also releasing a limited-edition line of merchandise designed to bring a touch of Oz into the daily coffee ritual. One of the standout items is a new metal tin available with the purchase of any 10-count Munchkins order. The collectible tin features the silhouettes of Glinda and Elphaba, adorned in the film’s recognizable typography and colors. Other merchandise items arriving in stores include a Dunkin’ x Wicked tumbler in shades of pink and green with reusable straws, a straw buddy and topper set inspired by each witch’s signature symbols, and fabric drink sleeves available in both Elphaba green and Glinda pink.
The collaboration is expected to be a major draw for both longtime Wicked fans and everyday Dunkin’ customers seeking a seasonal treat. With the final installment of the franchise approaching, the partnership offers a chance for audiences to carry a bit of the film’s magic beyond the theater. Just as Wicked has invited audiences to see familiar stories through new perspectives, Dunkin’ is now inviting customers to see their daily coffee runs through the shimmer and sparkle of Oz.
As the company says — everyone, everywhere, even Oz, runs on Dunkin’.