Tom Holland has unveiled a new collaboration between his non-alcoholic beer brand, BERO, and Christopher Nolan’s upcoming epic The Odyssey. The partnership introduces a limited-edition version of BERO’s Noon Wheat 6-pack, bringing together the worlds of film and lifestyle through collectible packaging inspired by the highly anticipated Universal Pictures release.
The special edition became available on July 8 through BERO’s official website. The release includes custom-designed cans and a collector’s box featuring artwork and visual elements influenced by The Odyssey. According to BERO, the collaboration celebrates a shared passion for storytelling, adventure and creating experiences that bring people together, while reflecting the company’s commitment to connecting with audiences through major cultural moments.
Holland co-founded BERO alongside John Herman, launching the non-alcoholic beer brand as part of his personal commitment to sobriety. The latest collaboration marks one of the brand’s most prominent partnerships to date, aligning it with one of the year’s biggest film releases.
Directed and written by Christopher Nolan, The Odyssey is based on the ancient Greek epic by Homer. The film stars Matt Damon as Odysseus, the legendary Greek hero whose perilous journey home after the Trojan War is filled with mythical dangers, including encounters with the Cyclops Polyphemus, the Sirens and Calypso. Holland portrays Telemachus, the son of Odysseus, in the large ensemble production.
The cast also includes Anne Hathaway, Robert Pattinson, Lupita Nyong’o, Samantha Morton, Zendaya and Charlize Theron. Nolan produced the film alongside his wife, Emma Thomas, under their Syncopy banner. The movie was filmed entirely using IMAX cameras and is scheduled to arrive in theaters on July 17.
The collaboration comes during a busy period for Holland, who will return to the Spider-Man franchise later this month in Spider-Man: Brand New Day, set for release on July 31.
Earlier this year, Holland also spoke openly about the role BERO has played in supporting his sobriety. During an interview in April, the actor said the company has become an important part of his personal journey, explaining that promoting a non-alcoholic beer brand while drinking alcohol would feel inauthentic. He added that the business has given him additional motivation to remain sober, saying that maintaining that commitment has become easier over time and expressing gratitude for the support he has received through the brand.
By pairing a collectible product launch with one of the summer’s most anticipated films, BERO and The Odyssey are aiming to create a unique crossover that appeals to both moviegoers and fans of the growing non-alcoholic beverage market, while highlighting the themes of storytelling and shared experiences that both the brand and the film seek to celebrate.